Here’s the best SEO tip ever from an Austin SEO Company
- when you think about it, SEO is like dating advice guidelines for how your website stands a better chance of getting noticed by Google and the other search engines.
Let’s face it - we want Google to marry our websites and yet Google wants to date us and practically everyone else on the face of the internet. So while we can’t make Google notice us, we can make it easier for Google to not have any reasons NOT to look at our site.
Hygiene
Hygiene is important - just like in the offline world. While we can’t actually give our website a shower or teach it to shave or cut its hair to look nice, there is such as thing as digital hygiene.
- You want your content to be clean - stay away from adult content OK if you want to stand a chance for positive organic search engine results.
- Build a site that loads quickly and easily. First impressions mean a lot even in the Google bot world. If your site takes too long to load for Google - they aren’t going to let you near their customers. How long would you wait for a site to load? Use that as a guide for your own site.
- Make sure you don’t have HTML errors - they don’t have to be visual to you to be seen by Google. You can run your site through an HTML checker to find if you have any and where they are. You can even Google for the term “html checker” and find several to test.
- Test your links initially and periodically to ensure they are working. Broken links are seen by Google and they don’t like them.
Be Friendly
Make it easy for Google to access your site. If you’re doing a lot of flash development on your site - especially the first page - there’s nothing for the search engines to READ. They need WORDS. So if you disregard this point expect for Google to not give you the time of day No matter how pretty you are, Google can’t see you without words.
Be Yourself
Like in real life - be true to yourself, despite how cool it would be to be someone else or to follow the latest and greatest craze in website promotion, make sure its really you and not someone else.
What do I mean about being yourself? Well it means knowing what your website is really about and using that data to your benefit. Know your keywords - don’t try to make every page or the home page of your site reveal the entire function of your life, site or business. Think in terms of one or two keywords per page and use those words and general content to make that page relevent to those words.
Yes, it will help you to focus on adding pages and or posts that speak to that one or two search terms and be clear.
Google LOVES the clarity and simplicity of that. If you use so many terms on a single page Google thinks the first one is the most important but when it sees the second one it adds a little weight onto that one and same thing to the next one. Pretty soon NONE of your keywords has passable weight for Google to “take you to met the parents” on Page 1.
Your Friends
At some point when you’ve been dating long enough, you might introduce your friends to your date. In terms of Google, your website’s friends are other sites that link from their site to yours.
Now you don’t introduce all your friends right away in the offline world and that’s true in the online world of Google as well. When it comes to Google if you were to suddenly have 1000’s of links to your brand new site , Google would be highly suspicious. So if you’ve been around for a long time Google is comfortable and that makes sense to Google and you won’t spook anyone. But if you’re brand new and you appear to be the man of the hour without any previous introduction? Not likely unless you were doing something to trick the system. And then Google will stop returning your calls and putting your site further back in the search results.
What’s interesting about Google is that it actually cares about the quality of those other sites. Google wants you to have friends because it means they aren’t your only connection to the outside world. Google can relax a little - that you’re not just dating Google for the rankings.
Find out who Google thinks are the cool people and go hang out with them.
Google loves active social sites - its a bit like dating a high upkeep date - they want you to look good to them at all times and go dancing every night.
You or rather your website needs to stay in shape, be interesting, be its own person and know that if you’re cheating Google will dump you on the dance floor.